Bean & Bloom

As a personal project, I built Bean & Bloom—a mock coffee brand designed to showcase my branding and marketing expertise. I developed a complete brand identity including logo, visual style, tone of voice, and core values, supported by a detailed brand guideline. I also crafted campaign briefs, designed Meta ads, and built social profiles filled with curated, on-brand content. This project highlights my ability to create and execute a cohesive brand presence across multiple platforms.